10 Must-Know Tips for New Hallmark Ornament Collectors
Starting Your Keepsake Journey with Heart and Holiday Magic
There’s something magical about unboxing a Hallmark Keepsake Ornament. Maybe it’s the twinkle in Santa’s eye or the tiny cardinal perched just so on a frosted branch. Whatever drew you in—welcome. You’re not just collecting ornaments—you’re curating memories.
If you’ve just begun your journey as a Keepsake collector, here are 10 heartfelt and practical tips to help you get the most out of every holiday season (and every ornament).
1. Collect What Speaks to You
The best collections come from the heart. Whether you love classic Santas, whimsical animals, or anything Disney, follow your joy. That’s where the magic begins.
2. Create a Keepsake Ornament Tradition
Start a special ritual each year—like choosing one ornament that represents something meaningful from that year. It could reflect a vacation, a milestone, or even an inside joke with your family. Over time, your tree becomes a beautiful timeline of your life’s most treasured moments.
3. Join the Keepsake Ornament Club (KOC)
Hallmark’s Keepsake Ornament Club (KOC) gives members early access to new releases, exclusive ornaments, behind-the-scenes artist stories, collectible Dream Books, member-only coupons, and a festive welcome kit. It’s the perfect way to grow your collection and feel part of a warm, ornament-loving community.
You can join here: hallmark.com/ornaments/keepsake-ornament-club
4. Watch for Series Ornaments
Some ornaments are part of ongoing series—like Frosty Friends, Snowball and Tuxedo, or Father Christmas. Starting a series can be a fun yearly tradition for you or your family to look forward to.
5. Write Down the Memories
A small tag or note in the box can go a long way. Record who gave it to you, what it celebrates, or why it’s special. Years from now, those little stories will mean everything.
6. Mark Your Calendar for Release Events
Keep an eye out for the big Ornament Premiere and Debut events in July and October! They’re the perfect time to get first dibs on the newest Keepsakes. At AlreadyChristmas.com, we always make these launches extra special.
7. Store with Love
Protect your ornaments with soft tissue, original boxes, or ornament totes with dividers. At the end of the season, putting them away with care ensures they’ll bring joy for years to come.
8. Start a Tradition
Many families choose one ornament each year that reflects something memorable—like a new baby, a vacation, a favorite movie, or even a funny moment. Before you know it, your tree becomes a scrapbook of your life.
9. Explore Our Vintage Collection
Looking for older or retired ornaments? Check out our Vintage Collection at AlreadyChristmas.com—we often stock rare finds from past years that you’ll fall in love with all over again.
10. Remember the Heart of It All
Hallmark Keepsake ornaments aren’t just about what’s on the tree—they’re about what’s in your heart. They’re little time capsules of joy, laughter, and love. Collect at your pace, in your style, and in your own holiday spirit.